Mark Grimm

 

How to Get People to Read Your E-mails

We all do it a lot. Send e-mails. So how can we boost the odds they’ll be read?

1- Think carefully about your slug (short phrase in the subject box)
Give recipients a reason to read your note. Reveal the email’s most important thing and highlight it in three to five words. Easy words. Never send an e-mail without a slug. It’s a missed opportunity and makes it look like spam.

2- Get to the Point
Quickly state the reason for the note. Cut all unnecessary words. Always ask this before sending an email, “Can I cut this down?”

3- Avoid Jargon
Bureaucratic speak is an attention killer. Don’t write you want to “explore various modalities.” Who talks like that? Be conversational and clear. Congress passed the Plain Writing Act to make government documents clearer. This is one phrase from the act: “create any right or benefits, substantive or procedural, enforceable by administrative or judicial action.” See what I mean?

4- Make It Eye-Friendly
Use short sentences and paragraphs with a professional font. Avoid goofy color schemes. But don’t be afraid to insert a text box to highlight a key point or quote.

5- Make it Relevant to THEM
The email isn’t really about you, it’s about them. Why should they care?

Try these five suggestions and let me know how you did. Thanks.

More about clarity here

 

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