Mark Grimm

 

Want a Job or Promotion? Use Good Grammar.

“If it takes someone more than 20 years to notice how to properly use ‘it’s,’ then that’s not a learning curve I’m comfortable with.” – Kyle Wiens

Kyle Wiens

IFixit CEO Kyle Wiens won’t hire people who use poor grammar. Wiens gives all job applicants a grammar test because he finds people who make fewer mistakes on a grammar test also “make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts.”

A new analysis of the writing in LinkedIn profiles draws a correlation between good grammar and professional success. The higher up you go, the better the grammar gets.

Consider these statistics:

LinkedIn Profiles Studied: Grammar Mistakes per 1,000 Words
Director Level or Higher – 8
Below Director Level – 20

Grammarly conducted the study and its CEO, Brad Hoover, said the study “clearly supports the hypothesis that good grammar is a predictor of professional success.” Of course, there are many other factors that lead to professional success. But the report should make us think.

I’m a strong believer in conversational writing that omits much of the bureaucratic speak that bores us to death. But casual writing and good grammar are not mutually exclusive. Why not make good use of them both?

The writer owns a communication business and is an adjunct college professor. Don’t hesitate to contact him for communication help.

Are You Interesting? Essential Tips for the Facebook Age

The consumption of information has exploded with the Internet. That’s the good news. The bad news is much of this content is not being read. Facebook, Twitter, LinkedIn, etc have made us all publishers. However, being interesting is a skill. You have to work at it. How can we get more people to notice our posts? Consider these suggestions:

1- Ask yourself, “why would someone care about this?” Does your content serve a purpose? If you are vague about the answer, think of something else to post.

2- Get to the point. Fast. Attention is a commodity.

3- For professional content, jot down the most frequent questions you get about your field of expertise. If people are willing to pay for your expertise, there is certainly a market for the free stuff. And after your brand has garnered enough  attention, read from https://www.salesforce.com/products/guide/lead-gen/ on how to maintain those leads, for they aren’t something that come by everyday.

4- Be visual. Frequently use photos and videos that tell good stories.

5- Capitalize on the hot stories in the news. Use those stories as launch points to provide timely content. For example, I’m a speaking coach with political experience so I provided a lot of media analysis on the presidential debates.

6- Be plain spoken. The best writing is “conversation on paper.” We don’t talk so formally so we should not write that way either. Do not confuse conversational for bad grammar and punctuation. That sends the wrong message.

7- Ask for feedback. That’s the best way to get it.

So, what do you think? Helpful?

Contact Mark Grimm for help with becoming more interesting. Everybody has a story to tell.