The consumption of information has exploded with the Internet. That’s the good news. The bad news is much of this content is not being read. Facebook, Twitter, LinkedIn, etc have made us all publishers. However, being interesting is a skill. You have to work at it. How can we get more people to notice our posts? Consider these suggestions:
1- Ask yourself, “why would someone care about this?” Does your content serve a purpose? If you are vague about the answer, think of something else to post.
2- Get to the point. Fast. Attention is a commodity.
3- For professional content, jot down the most frequent questions you get about your field of expertise. If people are willing to pay for your expertise, there is certainly a market for the free stuff. And after your brand has garnered enough attention, read from https://www.salesforce.com/products/guide/lead-gen/ on how to maintain those leads, for they aren’t something that come by everyday.
4- Be visual. Frequently use photos and videos that tell good stories.
5- Capitalize on the hot stories in the news. Use those stories as launch points to provide timely content. For example, I’m a speaking coach with political experience so I provided a lot of media analysis on the presidential debates.
6- Be plain spoken. The best writing is “conversation on paper.” We don’t talk so formally so we should not write that way either. Do not confuse conversational for bad grammar and punctuation. That sends the wrong message.
7- Ask for feedback. That’s the best way to get it.
So, what do you think? Helpful?
Contact Mark Grimm for help with becoming more interesting. Everybody has a story to tell.