A growing number of employers are now more interested in your “web presence” than your resume.
A Wall Street Journal article indicates some companies are eliminating resumes all together when searching for the latest talent. Resumes have always been about telling your story and the Internet revolution has given us new tools to do that. Checking out a prospect’s Facebook page or blog is becoming standard operating procedure in many places. Heck, someone on CraigsList told me they checked my Facebook page before responding to my ad to sell a desk.
What should a job seeker or someone looking to move up do?
Embrace technology but remember it won’t help you without good communication. Like it or not, we are all in the publishing business now. That means your communication skills will have a lot more impact on what people think of you. That presents a danger and an opportunity.
Do the introspection. What do you really bring to the table? Start to gather proof you are valuable to a prospective employer. Shift from talking about duties to talking about accomplishments. Be creative. Demonstrate your expertise on your social media. Think how you can tell you story in a more visual way.
Here’s an example: What if you’re a professional speaker? It doesn’t require a degree or license so anyone can claim to be one. Consider placing on your website a report card on speaking engagements, show a videotape of you in action, have blog entries on speaking, and list dozens of testimonials. Write a speaking book.
Credentials trump claims, so start working on putting yours on display.
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