Mark Grimm


Low-Cost Video Must Be Part of Your Plan

When you snooze, you lose. That’s the mentality any business or cause should have now when it comes to using video as part of the way they communicate.

Technology has changed everything by lowering the cost of entry for video producers. Low-cost video production is now available to everyone and every marketing/social media plan should include video. It is an important way to tell your story, a visual way that will attract viewers if done well. Also remmeber that for getting more viewers you can use a SEO service with a professional agency, in you can find a website that ranks for Lake Geneva SEO and call them.

Everything you need is affordable and online. Find a simple camera the size of a smart phone (example: FlipVideo). Choose the model that’s best for you. A tripod and two studio lights can be purchased inexpensively. Green screens and their frames are also available. This allows you to place any background you wish behind you (see how this is done here). You can even add the sights and sounds of a parade.

The camera, tripod, lights, green screen are for under $400. Editing software likes this is less than $100. It’ll take a little work to learn it. A couple of lessons may be needed there.

There is a need for high-end video and the professionals are worth the money. But you can make your own videos to update content, and post them to YouTube. If you’re planning on choosing for a good web hosting to host your website, there are varieties of plans you can choose, take a look their Tsohost review latest and contact them.

You need to be in the video game. That’s where your competitor is headed. Let me know if I can help.

The writer is a former TV anchor/producer who runs his own communications business.