An impromtu survey of my College of St. Rose class revealed young people felt Facebook was past its prime. Seems the teen research backs it up. A Pew study released in May on social media showed teens feel a “waning enthusiasm for Facebook.” Too many adults are on it, especially their parents, for their liking and they seek to avoid the “stressful drama.” Even Facebook founder Mark Zuckerberg admits they are not trying to be cool. Most young people still remain on Facebook, but Twitter and Instagram are viewed as much hotter commodities.
Note the irony. Facebook started out as a hip, new way for college students to communicate. But teen Twitter use jumped 50% from 2011 to 2013, according to the Pew study.
Young people have always wanted their own space so Facebook’s success attracting their parents has been a turnoff. That’s not necessarily a bad thing for Facebook. Their parents have a lot more money than their kids and Facebook advertisers would like to get a chuck of it.
The generation gap is also about habits. Adults may wait to late evening to catch up on Facebook. The young are texting all day long. “Catching up” is measured in minutes.
So while the pace of technology is burning up, take some comfort in knowing some things never change — teens don’t like hanging out with their parents.
The writer is an adjunct media professor and runs a communications and speaking coaching business.