Mark Grimm


Sno Cone Joe’s Meltdown: Damage Control Advice

Gloversville was on Good Morning America this morning, in a case involving a ding-a-ling.

Police in this city of just over 15,000 people in upstate NY arrested two operators of the Snow Cone Joe ice cream truck, for allegedly harassing and stalking the competition, Mr. Ding-A-Ling.

Josh Malatino

A local paper reports the male operator told his rival, “This is my town!”

As far as phrases go, this story is as good as a congressman named Weiner showing his private parts. It definitely is adding to the circulation the story is getting.

At first glance, you might think this is a case of two people losing their cool. But police say Josh Malatino and Amanda Scott harassed a Mr. Ding-A-Ling driver on three separate days in April, following the truck, blasting their music and offering “free ice cream.” The police chief had even met previously with Malatino and his attorney to discuss the issue.

Would you send your seven-year-old to buy ice cream from Malatino?

The Sno Cone Joe operators need to

1- Issue an immediate apology
We’re sorry for our inappropriate behavior. There’s really no excuse for it.  Competition is part of doing business and we recognize it benefits the people who matter most to us— our customers. We also regret the trouble we’ve caused our rival and the Gloversville police department.

2- Enroll in anger management course
With the right counseling, people can behave better. This exercise in humility will begin immediately.

3-Donate a small portion of each sale to some worthwhile Gloversville charity or other cause. Want to be accepted by the community? Help them out.

Act fast, like ice cream, the chance to respond melts away quickly.

The writer is a former TV anchor/reporter and current media specialist, radio host and adjunct media professor. Contact him should you require help in the media area.