Mark Grimm


Why the Ashton Kutcher Speech Rocked

All great speeches have the same fundamentals. When Ashton Kutcher accepted a Teen Choice award in L.A., he came prepared. It was one of several traits that made his speech a winner.

His preparation included a simple outline for his speech — three major points. He knew his audience and made it about them, clear advice for young people.

He believed what he was saying and said what he believed. He highlighted personal examples of hard jobs he had growing up. He followed this rule: Show them, don’t tell them. “Opportunity looks a lot like hard work…I’ve never had a job in my life that was better than me.”

Teenagers and their sexual image and identity is an incredibly topical discussion. This heartthrob spoke plainly about “the sexiest thing in the entire world.” “Being really smart, he said, “and being thoughtful and being generous. Everything else is crap.”

Hand gestures, body language, voice all showed he was fully engaged.

Every speech is a story. He told one. No laundry list of items, nothing complicated. Three things – opportunity, sexiness and how to live life. “You can build your own life that other people can live,” he said, “So build a life. Don’t live one. Build one.”

Even slipped in a plug for his new movie. Can’t fault him for that.

Do your speeches follow the same path. If not, why not?

The writer is a professional speaker and speaking coach who has written, Everyone Can Be A Dynamic Speaker: Yes, I Mean You! Contact him for speaking help.