• How to Stand Out in a Crowd

Everyone in business or involved with a cause needs to distinguish themselves. Before we "spread the word," shouldn't we first be asking, "what word?" Mark demonstrates the best ways to achieve the "clarity" so vital to your message. He also focuses on what you can give to someone rather than what you would like to get while networking.

Though we often depend on word-of-mouth advertising, what infrastructure is in place to capitalize on that process? Are we really clear about "our edge" and how well and often do we communicate it? Mark answers each of these challenges to help you stand out in a crowd!